Often there are things going on that most of us know nothing about.
You read a review of a hotel or a restaurant.
Everything is quite positive.
So you say to yourself – that’s a place I will consider going to or eating at that restaurant.
But here is a piece of advice.
Beware of many of those reviews.
They are not what they seem to be.
In fact, you are not given the whole story.
A lot of those reviews are written by people who travel the world and eat at the best restaurants.
And it doesn’t cost them a dime and if it does it is very little.
Who are these people?
As a rule they are social influencers.
They usually have vast followers on any of the top social media sites such as Twitter, Instagram and Facebook.
And given their vast followers, hotels and restaurants cater to them.
And these businesses hope that those positive reviews will translate into new customers.
But now a new problem is cropping up.
Some bloggers have become quite insistent and bothersome.
They want to stay at the best places and eat at the best restaurants.
And it has reached the stage where these bloggers are driving these companies crazy.
Here is the spiel these bloggers usually use.
Kate Jones, marketing and communications manager at a five-star resort in the Maldives, said that her hotel receives at least six requests from self-described influencers per day, typically through Instagram direct message.
“Everyone with a Facebook these days is an influencer,” she said. “People say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers. It’s people with 600 Facebook friends saying, ‘Hi, I’m an influencer, I want to stay in your hotel for 7 days,’” she said. Others send vague one-line emails, like “I want to collaborate with you,”with no further explanation. “These people are expecting five to seven nights on average, all inclusive. Maldives is not a cheap destination.”
So who are these bloggers?