Do You Use Sriracha – The World’s Coolest Hot Sauce? If You Do You Will Want To Read This

A great hot sauce makes a difference.

Makes a difference to various dishes you cook.

If used properly it enhances flavours and tastes.

And there are a lot of hot sauces to choose from.

But there is one – that beats all the others.

The name?

Sriracha.

How the company that makes Sriracha got started is more than fascinating.

And how it conducts its business is equally fascinating.

Here are, but a few examples.

The company was founded 33 years ago.

To this day it does no advertising.

Instead it relies on word-of-mouth recommendations from customers who love and tell their friends about it.

Last year it sold 20 million bottles reaching sales of $66 million.

Each year sales increase in the double digits.

There is a kind of cult following among Sriracha users.

There are cook books totally devoted Sriracha.

There are T-shirts,  iPhone covers and other swag.

There is a documentary being made.

And, of course, there are lots of imitators.

 

 

 

 

 

 

 

 

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