Roderick Mackin is an advertising and marketing communications creative director. He brings a generalist communicator’s perspective to strategic planning, brand development, and campaign execution. An award-winning copywriter who has thrived as a digital immigrant, his Twitter profile identifies him as a digital skeptic, Anglican communicator, cat herder, recovering political junkie, tuba player, bass-baritone and one of the Last of the Red Tories.
He has worked at major advertising agencies in the UK, NYC, Toronto, and Vancouver and has devised creative in all media for beer and beverage alcohol products, fashion retailers like Club Monaco and Ralph Lauren, packaged goods brands, major airlines, TD, CIBC, HSBC banks, and Telus, as well as provincial and federal departments, agencies & crown corporations, non-profits and performing arts groups.
Roderick has been a communications consultant to the Anglican Diocese of New Westminster and the Anglican Church of Canada and speaks frequently to faith-based groups on communications, web design, stewardship, and congregational development.
He is the author of Marketing the Anglican Way and The Templar Way – How a Brotherhood of Warrior Monks Invented International Banking and Ran the World’s First Multinational Corporation –Without Telephones. E-Mail, Computers- Or Anything Else That Needs Plugging In.
He has several screenplays in Hollywood turnaround limbo and is currently writing the first, and perhaps last great Canadian espionage novel.
He remains current on defense, military, political, security + intelligence, counter-terrorism, propaganda and political communication files. He usually has an opinion. Sometimes he’s right.