Artificial Intelligence replaces TV anchor in China.
In a world-first two Chinese companies introduced TV anchor Qiu Hao.
The digital Qiu Hao wears a red tie and pin-striped suit.
And the AI anchor does what real anchors do – he nods head in emphasis.
He reads the news in English.
And he blinks and raises his eyebrows slightly.
A second digital anchor with a different look, reads the news in Chinese.
He makes similar gestures to the English anchor.
In his TV debut on China’s state news Xinhua, Hao starts off with an introductory video.
”I will work tirelessly to keep you informed as texts will be typed into my system uninterrupted.
“I look forward to bringing you the brand new news experiences,” he says.
“Not only can I accompany you 24 hours a day, 365 days a year. I can be endlessly copied and present at different scenes to bring you the news.”
The digital TV anchor was developed by Artificial Intelligence (AI) using the voice, facial movements and gestures of real-life broadcasters.
It was developed by Xinhua and the Chinese search engine, Sogou.
The objective was to present a “lifelike image instead of a cold robot,” says Xinhua.
Artificial Intelligence Replaces TV Anchor
Needless to say reaction to the digital TV anchor was negative.
“It’s quite difficult to watch for more than a few minutes. It’s very flat, very single-paced, it’s not got rhythm, pace or emphasis,” say Michael Wooldridge from the University of Oxford.
In an interview with the BBC Wooldridge says “if you’re just looking at animation you’ve completely lost that connection to an anchor.”
The idea of using AI generated anchors is not too far-fetched.
Some journalism companies already are using AI to write-up sports scores.
And the Associated Press (AP) in the United States is experimenting with AI machines to write news stories.
And in the field of entertainment holograms are being used to resurrect major stars to perform concerts.
For example, the late jazz great Billie Holiday will perform at the iconic jazz club, the Apollo Theatre in Harlem in New York.
And similar plans are underway to have Whitney Houston do a concert.
And the use of AI is delving into all sorts of new areas.
There was the case of a painting done through AI that sold for an astonishing amount of money.
It was the premier auction Christie’s that put it up for sale.