Canadians to shun American retailers on one of the biggest shopping days.
It will happen on Good Friday.
That is one of the busiest shopping days of the year.
But while many Canadians will shop till they drop, there will be one exception.
They will not spend their money with American retailers.
In effect it will be a kind-of-shopping boycott.
The intentions by Canadians are evident in a survey conducted by Accenture.
Accenture is a global management consulting firm.
The survey reported the following:
“The survey also found that shoppers intend to make their gift purchases at Canadian retailers rather than travel to the United States or shop with U.S. online retailers, with 41 per cent opting to keep their dollars north of the border—up from 31 per cent from last year.”
Canadians To Shun American Retailers
And a lot of that has to do with the fractious relationship between Canada and the U.S.
Canadians do not like the way Trump treats Canada.
And they no longer love Americans because of Trump.
In an interview with The Huffington Post a senior Accenture official Kelly Askew said:
“There’s been a general trend towards local shopping, not just towards big Canadian companies, but also smaller neighbourhood-type shops.”
“When you add on top of that the charged political situation that exists not only in North America but around the world, I think people want to stay closer to home.”
Askew is the company’s Canadian managing director of strategy.
But the report also raised the possibility whether Canadians will change their minds again.
The new deal, called United States-Mexico-Canada Agreement (USMCA), raises Canada’s duty-free level from $20 to $150.
“While that significant bump gives Canadians a lot more spending power with U.S. online retailers, their preference to shop Canadian could be based on more than price,” says the Accenture report.
And the reports says increasingly Canadians shop at retailers that reflect their personal beliefs.
Effectively that means price is not the only consideration.
“The Accenture survey also revealed that increasingly, and not only during this time of year, Canadian shoppers plan to make their money count by doing business with retailers that reflect their values, with 54 per cent basing their purchasing decisions on these factors.”
And that fact could have a big impact on American retailers.