Chinese peasant makes millions streaming her life and she is a big star.
And it all started off as a lark.
With the help of her son-in-law, Liu Mama, began streaming her everyday routines.
And that was something totally new.
And unexpected on Chinese social media.
Until then streaming consisted of fashion, celebrity culture and fancy urban lifestyles.
The typical Chinese streaming star is a young beautiful woman with unnatural-looking porcelain skin and false eyelashes.
The Barbie doll look is alive and well.
And it’s thriving,
Millions of Chinese follow these Barbie doll look alikes.
Chinese Peasant Makes Millions Streaming Her Life
But then Mama comes along.
She is anything but beautiful.
She looks like many Chinese farmers.
But she is genuine.
She shows posts of her shucking corn, harvesting tomatoes, and driving around her fields.
She tells bawdy jokes.
It was a day and a time in the life of a Chinese farmer.
It started three years ago.
“In this landscape of meticulously airbrushed faces and fashion feeds, people were quickly charmed by the loud-mouthed, ruddy-cheeked farmer from the North.
“Within months, the number of followers to Liu Mama’s channel, “Liu Mama’s Everyday Life,” grew from dozens to several thousand”, says an article in the New Yorker.
And the audience grew and grew on a streaming website – Kuaishou.
Today, three years later, Mama has 14 million followers.
And her monthly earnings are estimated at $140,000 (U.S.) a month.
“Liu Mama’s rise is one of many stories of live-streamers in China—known in Chinese as “broadcast jockeys”—who are participating in a virtual gold rush.
“In the past five years, live-streaming in China has evolved into a mainstream online activity—more than half of the nation’s Internet users (which is more than the entire population of the United States) have given it a try.
“While streaming is still perceived as a niche gaming subculture in other parts of the world, Chinese industries ranging from education to news to boutique grocery shopping have embraced it as a business tool”.
And it is not only the Chinese that can make big money on the internet.
But there is a six-year-old who beats them all.
He makes $11 million a year.