Plant Parents Plant Influencers The New Rage

Plant Parents Plant Influencers The New Rage

Plant parents plant influencers the new rage of Millennials.

Many see plant-keeping as an escape from the hurly burly of today’s hectic world.

“Plants make us feel like grown-ups.

“When the traditional signs of adulthood — marriage, homeownership, children — are delayed or otherwise out of reach, it’s comforting to come home to something that depends on you,” says Jazmine Hughes, an editor at the New York Times.

And what about those plant parents?

They are people taking care of their plants like they are family members.

To them their plants are serious stuff.

So, of course, they take courses on plant care.

So that involves socializing with other plant parents – usually over a glass of wine.

The Sill, a company in New York, arranges those courses.

Plant Parents Plant Influencers The New Rage

And those plant influencers what are they all about?

They show off the plants they own – all gorgeously photographed for display on social media.

As well these influencers talk about and show off the latest and the best plants.

And they have vast followers on social media – Instagram being the favourite.

They have book deals, sponsors and hundreds of thousands of followers.

And selling to plant parents big business.

Eliza Blank is the chief executive officer of the Sill.

Plants at the Sill boutique cost between $6 (U.S.) for a philodendron and go up to $60 (U.S.) for a pilea peperomioides.

This year The Sill expects sales of $5 million (U.S.) this year, compared with $1.7 million (U.S.) last year.

And it raised $7.5 million (U.S.) from rich investors for expansion purposes.

There is also a sense of escapism in plant-keeping.

Plant Parents Plant Influencers The New Rage

“It’s really an opportunity to disconnect with all the craziness in day-to-day, which is why it has resonated most deeply with Millennials,” Blank says.

The New York Times describes the rarified atmosphere of a plant parent night this way:

“Horticulture and red wine were served up the other night at the Sill, a boutique on Hester Street, as Christopher Satch, a botanist wearing a T-shirt that read, “Plants Make People Happy,” the company motto, led a workshop on carnivorous plants.

“It was plant stand-up — slightly blue patter with quick takes on Linnaeus and Darwin; binomial nomenclature (note the shape of the Venus fly trap for cues to how it got its name); detailed care instructions (carnivorous plants evolved in acidic bogs, which means they need distilled water, not tap, and lots of it); and a show-and-tell of Mr. Satch’s collection of butterworts and sundews”.

Get more skinny on plant influencers.

And finally, plants serve a great purpose.

They clean your indoor air, so people are snapping them up. 


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