Pot products to market for non-pot smokers :
The race is on by pot producers to bring pot products to market that will appeal to non-pot smokers.
And the market is expected to be worth hundreds of millions of dollars.
Research indicates a lot of Canadians are craving new pot products.
And the stakes are high.
Current estimates are that the marijuana market will be worth $10 billion a year, compared with $9 billion for beer.
And some experts predict the market for marijuana market could go as high as $20 billion a year.
And everyone wants a piece of the pot ranging from the small ma and pa operations to major corporations such as Shoppers Drug Mart.
And marijuana companies are in the big business league now.
Bloomberg, a financial data and information company says that 84 public companies – associated with the marijuana sector in one shape or another – are trading on Canadian stock exchanges and are worth $37 billion (U.S.).
The biggest one is Canopy Growth Corp.
A year ago it was worth $1 billion. Today it is worth more than $6 billion.
“We’re in full expansion mode,” Canopy Senior Vice-President and Managing Director Rade Kovacevic told CBC News in an interview.
The company has added three million square feet of greenhouse capacity this year, and expanded into a number of other provinces.
“We are gearing up for it and excited about it,” he said. “It’s kind of a massive startup company.”
And not all Canadians want to smoke pot.
They want their pot in such products as cocktails, drinks, food, cookies, to mention a few.