Six-year-old makes $11 million (U.S.) a year on YouTube.
He shoots videos on the weekend, when he’s out of school.
Some of his videos have billions of views.
His name is Ryan.
What does he do?
He plays with toys and rates them.
His parents won’t disclose his last name.
And for good reason.
Ryan is a multi-millionaire.
Forbes magazine lists Ryan as one of the highest-paid YouTube entrepreneurs.
From age three Ryan’s parents have shot videos of Ryan playing with toys and reviewing them.
His YouTube channel is called Ryan ToysReview.
Ryan’s first video was about a Lego Duplo train set.
It was unremarkable.
It showed Ryan opening the Lego train set, setting up the blocks and playing with them.
But it was that first video that got the ball rolling.
Six-Year-Old Makes $11 Million (U.S.)
In an article in the Washington Post his mom tells the story of how it all started.
“Ryan was watching a lot of toy review channels — some of his favorites are EvanTubeHD and Hulyan Maya — because they used to make a lot of videos about Thomas the Tank Engine, and Ryan was super into Thomas,” his mother, who declined to be named, told TubeFilter last year.
“One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.”
After four months traffic on his channel exploded.
The video that did it was Ryan reviewing 100 toys at once.
Its title – “100+ cars toys GIANT EGG SURPRISE OPENING Disney Pixar Lightning McQueen kids video Ryan ToysReview”
The channel took off.
Views doubled every month.
Today it’s 10 million.
But who’s counting with those numbers.