Superfoods Are A Marketing Ploy

Superfoods Are A Marketing Ploy

Superfoods are a marketing ploy and don’t be fooled by it.

And yet people are buying them in droves.

The reason?

The word superfood has a certain cache to it.

And on top of that there are endless articles endorsing all sorts of so-called superfoods.

These articles extoll the extra healthy benefits of eating these superfoods.

But superfoods aren’t the only ones surrounded by marketing hype.

Organic foods are another example.

But here is the harsh truth.

In reality these superfoods are not extra healthy for you.

Superfoods Are A Marketing Ploy

They are just part and parcel of super smart marketing techniques.

Let’s look at two examples.

Wild blueberries and macadamia nuts.

Both are in the superfood category.

Marion Nestle is the author of a book called , Unsavory Truth: How Food Companies Skew the Science of What We Eat.

She is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University.

In the book she says:

“Blueberries and macadamia nuts aren’t that good for you.

“In their largely unprocessed forms, foods from the earth, trees, or animals are healthful by definition.

“So why, you might ask, would the producers of foods such as cranberries, pears, avocados, or walnuts fund research aimed at proving that these particular foods—rather than fruits, vegetables, or nuts in general—have special health benefits?

“Marketing, of course. Every food producer wants to expand sales. Health claims sell.”

Superfoods Are A Marketing Ploy

She also notes that a growing body of research – funded by wild blueberry companies – claims wild blueberries are full of antioxidants.

And these anti-oxidants are ” a potential ally to protect against diseases such as cancer, heart disease, diabetes and Alzheimer’s.”

But the reality is that the The U.S. National Center for Complementary and Integrative Health at the NIH judges antioxidants as having no special benefits.

All of this hype surrounding superfoods got a major U.S. university involved.

The Harvard T.H. Chan School of Public Health in a published report asked the question –  Superfoods or Superhype?

It concluded there is no such a thing as a superfood.

“Superfoods,” “power foods,” “top 10 foods”—do these titles catch your attention?

“For those of us seeking to improve our health, the notion of a superfood can be appealing.

“We may imagine a powerful food with special abilities like promoting weight loss or healing disease. There’s no scientifically based or regulated definition for superfood.”

The term superfood never came from nutrition scientists and dietitians.

But rather from the United Fruit Company around World War I.

It promoted its bananas as being super nutritious.

And the term superfood took off  several medical journals treated it as such.

Earlier physicians had published findings saying a banana diet was a great way to treat celiac disease and diabetes.

So there you have it.

Superfoods really don’t exist.

Check out the full story on superfoods 


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